Guess what? The Grand Opening celebration of the new JCPenney Beauty Department takes place at 11 am today! The first 50 people will receive a gift card of up to $100.00 in value to shop at the newly redesigned Beauty Department.

JCPenney's has not only changed the look of its make-up, fragrance, skincare, and hair displays but is now home to an entire line of unique brands. Today the iconic department store is introducing the award-winning Thirteen Lune!

Inala Rice Water Hair Growth by LaLa Anthony
Inala Rice Water Hair Growth by LaLa Anthony

E-commerce beauty brands designed to inspire and created by Black and Brown founders that resonate with people of all colors. Each brand encompasses cutting-edge vegan products that are not only award-winning but appeal to a wider audience. These Black and Brown beauty brands also offer dramatic color pallets, and high fashion from an industry perspective. Inclusive beauty, with an important platform to educate and engage consumers.

In addition to Thirteen Lune, JCPenney is now home to other legendary beauty brands like Revlon, Oscar De La Renta, Viva La Juicy, Ariana Grande, J Lo, Jason Wu, Lime Crime, Elf, and much more.

Come and see the new JCPenney Beauty Department, I think you will be pleasantly surprised just like me! Here are a few things I picked up for myself and a quick peek at what's new in beauty JCPenney!

JCPenney Beauty Debartment

30 famous people you might not know were college athletes

Stacker dug deep to find 30 celebrities who were previously college athletes. There are musicians, politicians, actors, writers, and reality TV stars. For some, an athletic career was a real, promising possibility that ultimately faded away due to injury or an alternate calling. Others scrapped their way onto a team and simply played for fun and the love of the sport. Read on to find out if your favorite actor, singer, or politician once sported a university jersey.