Eric Church to Headline 2024 Sugar Bowl Country Kickoff in New Orleans on Aug. 31

The Sugar Bowl Country Kickoff is back for 2024 and Eric Church will be headlining this year's event on Saturday, August 31st at the Caesars Superdome in New Orleans, Louisiana.

The lineup also includes Thomas Rhett, Jon Pardi and Ashley McBryde.

Tickets will go on sale to the general public on Thursday, April 25th at 10:00 am at Ticketmaster.com.

However, there will be a pre-sale on Tuesday, April 23rd starting at 10:00 am and running through Wednesday, April 24th at 10:00 am.

The password for that special pre-sale is "guitar."

This is the second year for this event as Garth Brooks, Lainey Wilson, and the Nitty Gritty Dirt Band headlined the inaugural concert last September.

The Sugar Bowl Country Kickoff is presented by the Louisiana Office of Tourism as a bit of a celebration for the start of the college football season in conjunction with one of the major bowl games.

It also features a full day of activities including Tailgate Town outside the arena in Champions Square.

That free portion of the festivities features multiple performers and football-themed activities to entertain fans of all ages as a lead-in to the main event inside the Superdome.