Blue Bell Just Released a New Flavor, and Texans Are Grabbing It Fast!

Y’all, Blue Bell has just rolled out a brand-new flavor, and Texans are already fixin’ to clear out freezer space for it! This one takes two Southern favorites and swirls them into one creamy, dreamy scoop that’ll have you coming back for seconds. But don’t wait too long—this limited-time treat won’t be hanging around like a bluebonnet in July! It’s got the perfect mix of nostalgia and sweetness. Any guesses?

BRENHAM, Texas, March 6, 2025 – Y’all, Blue Bell just did it again! The legendary Texas creamery has unveiled its latest creation, and it’s a chocolate-banana dream come true. Introducing Banana Fudge Ice Cream—a rich milk chocolate ice cream swirled with banana-flavored ice cream that’ll have you scooping straight from the carton. And the best part? It’s in stores starting today!

“Our new Banana Fudge Ice Cream combines two flavors that complement each other so well,” said Sara Schramm, Blue Bell marketing brand manager. “Chocolate and banana ice creams are popular treats all on their own. But swirl these two in one carton, and you have an incredibly smooth and delicious dessert.”

Sound familiar? That’s because this flavor is giving a nod to a fan-favorite frozen snack from back in the day. Remember those chocolate-and-banana ice cream bars on a stick? Blue Bell sure does! “We’ve had folks asking us to bring those treats back for years,” Schramm said. “So we thought, why not shake things up and bring this delicious combination back as an ice cream?”

Texans, don’t dawdle—Banana Fudge is only around for a limited time! You can grab it in half-gallon and pint sizes, but once it’s gone, it’s gone. So if you want a taste of this nostalgic, creamy goodness, you better hurry faster than a blue norther rolling through West Texas!

And if you’re feelin’ extra adventurous, Blue Bell’s also got another sweet surprise in stores—Strawberry Toaster Pastry Ice Cream! This pint-sized powerhouse is loaded with strawberry pastry pieces, colorful confetti sprinkles, and swirls of strawberry sauce and white icing. Basically, it’s childhood in a cup.

For more on Blue Bell’s latest flavors and a full list of products in stores, visit www.bluebell.com. Don’t forget to follow Blue Bell on Facebook, Instagram, and X to stay in the loop on all the sweet updates!

ABOUT BLUE BELL CREAMERIES

Founded in 1907 in the small Texas town of Brenham, Blue Bell Creameries has become a legend in the ice cream world. Despite being sold in only 24 states, it’s still one of the top-selling ice cream brands in the country—because, let’s be honest, Texans know good ice cream. With production facilities in Brenham, TX; Broken Arrow, OK; and Sylacauga, AL, Blue Bell continues to dish out more than 40 flavors, along with frozen snacks and health-conscious treats.