Porsche To Build Race Track, HQ On Site Of Shuttered Ford Factory
If you like racing, you will like this. Porsche is building a race track in Atlanta.
Porsche will spend between $80 million and $100 million to relocate its headquarters from the Atlanta suburbs to a new complex inside the city limits, company officials confirmed this morning.
The new facility, including a test track for shoppers to play with its high-dollar sportscars, sedans and SUVs, will be built adjacent to Hartsfield-Jackson Atlanta International Airport--"ATL," the nation's busiest airport.
The move will end 13 years of Porsche maintaining offices in the Atlanta suburb of Sandy Springs, Georgia, where it settled after leaving offices in Reno, Nevada.
Porsche officials say the company chose to consolidate offices in the new Atlanta facility after studying other sites, including sites in other states. In its favor, Atlanta has nonstop flights to Porsche's hometown of Stuttgart, Germany; it's also close enough for 80 percent of America's population to reach within a two-hour flight.
The new site is farther away from the city's wealthier northern suburbs, but closer to denser intown neighborhoods like Virginia Highland, Morningside and Midtown, home to many of the city's cultural attractions and its tourist district.
In the past five years, Atlanta lost a competition with Charlotte, North Carolina, to be the home to a new NASCAR Hall of Fame. In its stead, the city completed development of the area around Centennial Olympic Park with a new World of Coca-Cola museum and a new $250 million Georgia Aquarium, the latter largely funded by Home Depot co-founder Bernie Marcus.
Are you a racing fan??? What do you think about this?