Duck Commander Is Now The Official Sponsor Of The Independence Bowl In Shreveport
First it was the rise to fame on the hit reality show "Duck Dynasty". As the Duck Commander brand of duck calls were vaulted in the for front of the show, the sales rose. Now the Robertson family who own Duck Commander and star in the show are starting to branch out and sponsoring major sporting events.
The news trickled in late last week: So long AdvoCare V100 Independence Bowl, hello Duck Commander Independence Bowl. Those Duck Dynasty guys (one of whom, Phil Robertson, has roots in college football) went and sponsored a bowl game, and the name (and six-year deal) became official on Wednesday afternoon.